Nowadays, e-commerce has played a big role in creating business opportunities and social networks. We prefer to shop online instead of in-store, to the extent that traditional businesses have changed the way they sell. Many people are still not familiar with the types of e-commerce models, and we will get to know e-commerce and especially social commerce in the rest of this article.
What is social business?
You are probably familiar with the term e-commerce, but in the case of social commerce, we must refer to purchases and sales that take place through social networks. This has led to a new process in business where the buyer can complete all the steps of his purchase alone, without leaving their favorite applications.
Experts agree that social commerce has captured a significant portion of advertising profits, and this profit is likely to increase. The profit obtained from advertising in social commerce is significant, and according to the forecast, this amount will reach such a level in the next three years that it will account for 80% of the world's sales.
For example, in 2020, Instagram, Pinterest, and Facebook provided tools based on social business models so that sellers could sell better with their help. These tools provide new features for sellers to showcase their products through in-app advertising.
What is the difference between online business and social business?
The process of buying and selling goods or services online is called online business. Although it is a good online shopping model, it is not considered the best. Mobile phones consume more than half of the world's internet traffic, and most internet purchases are made through these wonderful devices. Everyday purchases are made much easier through a small screen and this is where social commerce can play its role.
With the help of special social business models, we can direct and manage the processes that lead to a successful purchase.
The best social trading platforms
So far, three social networks Facebook, Instagram and Pinterest have introduced features for social business. All three social networks, namely Pinterest, Instagram and Facebook, have introduced facilities for social business, and even YouTube and Tik Tok have added the purchase option to their previous facilities. There are even whispers about Twitter. In the continuation of this article, we are going to learn more about these facilities:
Facebook social network
Facebook has created unique social business features such as free stores and business profiles, making us face fewer barriers. In the tab version of Facebook Shop, unlike the mobile version, products are displayed to the user according to the user's interests, and natural and organic brands are discovered. By finding the products they need, customers can easily buy through Facebook or the seller's website. In addition, sellers also have good means of communication like Facebook Messenger to interact with customers. They help every customer ask their questions about the purchase process or are responsive if they need support.
Instagram social network
Shopping on Instagram is directly connected to the store that the site has set up on Facebook. To set up a store on Instagram, users must connect their business account on Instagram to their business account on Facebook. As soon as the accounts are connected and this step is completed, users can publish the current product catalog or create a new catalog.
Brands attract the attention of their audience through stories and posts that have direct links to product pages. Like Facebook, Instagram has made it possible to complete all the purchase steps in its application, and the option to buy from the site is also available to the audience.
Pinterest social network
One of the tools that indirectly help social transactions are product pins that help shoppers complete their purchase by navigating to the product page. These posts are shoppable, not much different from regular pins, but they have sections for product options. (For example, price or availability)
The interesting thing about Pinterest is that 89% of the users of this social network are actively looking for a creative and inspiring purchase, and product pins on Pinterest show Products are ready for serious buyers.
The Snapchat social network is being tested
The brand profile feature was launched on Snapchat in July 2020. These profiles, which help users search and purchase products through the app, are created by the Shopify platform.
4 main benefits of social trading models
You will be in front of more potential customers
Traditional brand loyalty is changing as more people shop online. Of the three-quarters of American shoppers whose shopping habits have shifted to online shopping, 40% have changed their shopping habits and brands in a way that suits them better. More than half of purchases on social networks are related to new brands that customers have never known before. This is creating an opportunity for you to earn money through your social media profile page.
Every brand has only one chance to prove itself with its profile. When it comes to brand credibility, the shopping experience is just as important as the product itself. Social trading features that make the first purchase simple, win the customer experience from that purchase, and people love to repeat that simple purchase.
Convert visitors to diverse customers with social business models
Social business models help you get a lot of visitors from anywhere. Especially since the use of these social networks is expanding day by day. Even the users themselves have admitted that they use different social networks much more than in previous years and it is predicted that this expansion will continue for the next three years.
Sometimes you need to spend a lot of time interacting with some customers, and social networks are no exception to this challenge. The nature of social commerce with its features and possibilities allows your customers to be guided to your informed content in the next steps. By removing these steps in the buying process, it reduces the amount of interruption and decrease in income in the sales funnel.
Increase feedback and recommendations on social media
If you're new to online sales, social media accounts are the best place to build social testimonials. Buyers cannot see and touch the product closely while shopping online. Feedback is a key way to help make an informed purchasing decision.
Managing the customer journey on social media creates a positive feedback loop that ultimately impacts your brand. Your social network content attracts new followers who can enter the sales funnel, but social media and social trading models give them the opportunity to buy and comment directly. As your relationship with the customer increases, social network algorithms do their work and show your content to potential customers.
Collecting useful information from customers' social network habits
One of the features of social trading is that it gives you direct access to your customers' profiles. You can use the page analysis information and the data provided by various social networks about user behavior and make a greater impact on your target audience.
Space social network for buying new generation and past generation
The use of social networks has spread not only among the younger generation and people aged 18-34, but among all people. The advantage of using social media for younger people is that they spend a large part of their time on social networks and they are much more likely to make online purchases this way. As for the older generations, although many have become familiar with the ins and outs of working with smart phones, many still have problems in online shopping from sites. The simple method of buying from the social network makes it easier for this group and encourages them to buy more.
Methods of increasing sales in social networks
Know your audience
Plan the social media strategy according to the target audience in the social network to establish the most connection with the audience. Choose products and messages based on this audience and do not use site content for this space.
Social media analytics tools can help you understand your audience's interests as you grow. These tools, along with post performance data, can help you with listing and positioning your products.
Connect with your audience
To create the best social trading experience, you need to pay attention to the "social" part social trading isn't about creating a catalog and then letting go. You must ask your audience questions, provide them with value and attractive content, be humane and accurate, and in general establish a close and close relationship with them. Using chat bots can help people in the buying process.
Listen to the audience
By using social trading models, you have the least distance with the audience, so use this opportunity. Carefully consider comments and monitor page shares. Offer the customer the necessary service at the right time.
Schedule content for social commerce
Once you list your products, schedule promotional posts to drive more traffic to your new store on social media. This is a great way to provide additional information about the products.
Find out which solution is more effective
As soon as you enter the world of social trading and social trading models, the best thing to do is to measure and analyze as much as possible. With the help of this data measurement and analysis, you can understand which solution is the most effective, and in this way you can repeat your success and plan your strategy in the best way. Also, this work will provide you with new situations that you may not have noticed before.
Monitor social media analytics closely to manage performance. Don't forget to go beyond sales and analyze messages. Examining messages helps you understand how people feel about your brand, and you can also understand their needs.
Price the goods correctly
Social trading creates an excellent situation for different types of products, including clothes, dolls, animal accessories, pottery, etc., and selling them, but usually luxury goods are not successful in this context. Since it is not possible to see the product up close in online shopping, many prefer not to take risks and buy the product for which they are going to pay a lot of money in person.
History of Social Business
The term social trading was first coined by Yahoo! It was used in November 2005. This term describes a set of collaborative shopping tools such as a shared curated list, user ratings, and shared user-generated content about an online product.
Later, David Beisel to display user-generated advertising content on e-commerce sites, and Steve Rubel to include subscription online shopping tools that allowed shoppers to get advice from trusted people and then find and buy the goods and services they needed. Was developed.
In February 2007, Facebook took the first practical step and created a feature where people could buy gifts for their friends. Facebook's experiments continued in these years until finally, in the summer of 2018, Facebook launched its online marketplace, which was considered a competitor to Amazon, Etsy, and Google Shopping.
Elements of social commerce
Contrast: When a store gives someone something for free, the person feels obligated to repay the favor, either by buying from the store or by recommending the store to others.
Community: When a group of people follow the same values, beliefs and interests, they form a community. This community follows similar trends and recommends a new idea or product to each other.
Social proof: In order to get positive feedback, online stores need to prove that people buy and like their products. By encouraging people to comment and show feedback, potential customers get the information they want and become actual buyers.
Liking: People trust based on the recommendation of others. If a particular product has many likes, the customer will feel more confident and make the purchase easily.
Short about social business
Buying and selling goods and services directly from various social networks is called social business. These models prevent factors that lead to lost purchases.
Three social networks Facebook, Instagram and Pinterest have introduced features for social commerce.
Being in front of more potential customers, increasing feedback and recommendations in social media and gathering useful information from customers' social network habits are among the benefits of social business.
With the help of social business models, we can know the audience, listen to them to find an effective solution, and finally increase the probability of online shopping. The term social business was first coined by Yahoo, It was used in November 2005.
Social trading tools
Social trade is an emerging phenomenon that has entered into many social platforms and network types and created new opportunities for large and small brands. Online shopping is growing day by day, with traditional businesses marginalized and deciding how to deliver goods. But many are unfamiliar with social business and social business models. Next we will learn about social trade versus online commerce:
What is Social Business?
"Social Business" means buying and selling goods and services directly from different social networks. This online shopping model takes the social network out of its traditional role and leads to the discovery of a process in which users can complete all of their shopping steps without leaving their favorite apps.
Experts agree that social trade has gained a significant proportion of advertising profits and that profits are likely to rise. Eight out of 10 products are expected to be sold via social networks within the next three years.
In 2020, Facebook, Instagram and Pinterest launched tools in accordance with social business models to help vendors better perform online shopping. These features provide new features for vendors to display the product, often provided by advertising on the desired application.
The Difference between Social Business and Online Business
Online trading is the process of buying and selling goods online. This type of online shopping is appropriate, but not the best. More than half of internet traffic through mobile phones and the drop-down rate for mobile users is much higher than desktop users. When buyers use a small screen for everyday shopping, simplifying the settlement process is very important.
This is where social trade comes in and plays its role. Social trading models eliminate the negative points that lead to the abandonment of the entire shopping cart.
Best Social Business Platforms
Three social networks Facebook, Instagram and Pinterest have introduced some features for social business so far. Of course, the rest of the social networks are out of the picture, with YouTube and Tic Tuk adding "shopping" options. Twitter is also testing a new feature that can add the "buy" button. Learn more about the features of these social networks:
Facebook social network
The social trading tool Facebook, Facebook stores, creates very few barriers to entry. Setting up shops is free of charge and can be done through Facebook's business profile.
The Facebook Store Page on the mobile version of this application shows products based on user interest to help discover organic and natural brand. As soon as customers find the products they want, they can do the purchase on Facebook or on the seller's website. Vendors can also communicate with customers via Facebook Messenger, provide support if they have any questions, or do anything else about this online purchase.
Instagram Social Network
The purchase on Instagram is directly connected to the store that the site launched on Facebook. To launch the store on Instagram, users must connect their business account on Instagram to their business account on Facebook. Once the accounts are connected and the process is complete, users will be able to publish their existing product catalog or create a new one.
Due to Instagram's image-driven nature, the platform provides more opportunities for innovative social business. Brands can attract attention with posts that can be purchased or stories that are linked directly to the product page in the application. Like Facebook, Instagram has provided the possibility to complete all the shopping stages in its app and the option to buy from the site is also available to the audience.
Pinterest social network
Product PINs are not direct tools for social transactions and guide buyers to another page specific to that product to complete their purchase. These affordable posts are no different than regular PINs, just add sections to show the price and availability.
The interesting thing about Pinterest is that 89 percent of users of this social network are actively looking for creative and inspiring shopping, and the product pins in Pinterest show ready and ready products to customers who are serious in this field.
Snapchat social networking is being tested
Snapchat launched the brand profile feature on a limited basis in July 2020. These profiles were created with the help of the Shopify platform and help users search among products and buy the desired product from the application.
4 Main advantage of social business models
You will be more potential customers
Loyalty to the traditional brand is changing with more online shopping. Of the three-quarters of American shoppers whose shopping habits have changed to online shopping, 40 percent have changed their shopping and brand habits to be more convenient. And since half the buyers in different social networks become familiar with new brands, now is the best time to check your social network profile page.
Each brand has only one chance to prove itself with its characteristics. When it comes to brand credit, the shopping experience is as important as the product itself. The characteristics of the social trade that simplifies the first purchase gain the customer's experience from that purchase, and people like to repeat this simple purchase.
With social business models, make visitors wherever they are to customers
The use of social networks is increasing every day. Their use of social networking sites has increased since last year, and is likely to continue to grow over the next three years, many users say. To meet customers from all over Iran, you need to create more opportunities for users to interact with brands on social networks.
Social Business Features Naturally provides next steps for customers who like your awareness content. Eliminating a one-step purchase process can reduce friction in the sales hopper and absorb the income that would otherwise be lost.
With social business models, make visitors wherever they are to customers
The use of social networks is increasing every day. Their use of social networking sites has increased since last year, and is likely to continue to grow over the next three years, many users say. To meet customers from all over Iran, you need to create more opportunities for users to interact with brands on social networks.
Social Business Features Naturally provides next steps for customers who like your awareness content. Eliminating a one-step purchase process can reduce friction in the sales hopper and absorb the income that would otherwise be lost.
Increase feedback and recommendations on social media
If you are new to online sales, social media accounts are the best place to build social testimonials. Buyers can't see or touch the product closely while shopping online. Feedback is a key way to help make informed decisions about purchasing.
Customer Travel Management on social media provides a positive feedback loop that will ultimately affect your brand. Your social network content attracts new filters that can be put into the sales funnel, but social networks and social business models give them the opportunity to buy and give feedback directly. By increasing your relationship with the customer, social network algorithms do their job and show your content to potential customers.
Collecting useful information from the habits of social networks of customers
One of the characteristics of social business is that it allows you to directly access your customer profile. You can use page analysis information and data provided by different social networks about users' behavior and make a greater impact on your target audience.
Social network provides a space for past and new generations
The use of social networking has spread not only among younger generations and those in their 18 to 34 years of age, but among all people. The advantage of using social media for young people is that they spend a large portion of their time on social networks and the possibility of online shopping is much greater. For older generations, although many have learned the details of working with smartphones, many still have trouble buying online from websites. The simple method of shopping through the social network makes it easy for the group to shop and encourage them to buy more.
Ways to increase sales in social networks
Know your contact
Schedule social media strategy to communicate the most with the audience in order to suit the target audience in the social network. Select products and messages based on this contact and don't use site content for this space.
Social media analysis tools can help you understand your audience's interests while growing up. These tools, along with post performance data, can help you index and locate your products.
Connect with your contacts
In order to create the best social experience, you need to consider the "social" part that social business does not create a catalog and then drop it. You have to ask your audience questions, give them valuable and appealing content, be human and accurate, and connect with them as a whole. Using chat bots can help people buy.
Listen to the person
Use the social business models to have the least distance from the audience, so use this opportunity. Take your comments into consideration and monitor page sharing. Provide the necessary services to the customer at the right time.
Content scheduling for social business
Once you've listed your products, schedule advertising posts to direct more traffic to your new store on social media. This is a good situation to provide additional information about the products.
See which solution is more effective
As soon as you enter the world of social business and social business models, the best thing to do is to measure and analyze as much as possible. By measuring and analyzing the data you can find out which solution is more effective and that way you can replicate your success and plan your strategy to the best. It also offers new situations that you may not have considered before.
Closely monitor social media analysis for performance management. Don't forget to sell and analyze messages. Examining messages helps you understand how people feel about your brand and what their needs are.
Rate things correctly
Social trade for all kinds of goods, including clothes, dolls, animal accessories, pottery and ... And their sales create a very good situation, but the luxury goods don't usually succeed in this context. Since online shopping is not possible to see a product up close, many prefer not to risk and buy in-person products that they are willing to pay a high price for.
Social Business History
The term social trade first used by Yahoo! The word was used in November 2005. The term describes a set of common purchase tools such as a shared administration list, user ratings, and user-generated shared content about an online product.
Later, David Bizel developed a subscription online shopping tool to display user-generated promotional content on e-commerce sites, and Steve Ruble developed the online shopping tool that allowed buyers to receive advice from trusted individuals and then to find and purchase the goods and services they needed. Expanded.
In February 2007, Facebook took the first practical step and developed the ability in which individuals could buy gifts for their friends. Facebook's experiments continued during these years until finally Facebook launched its online market in the summer of 2018, a competition for Amazon, Atassi and Google.
Elements of Social Trade
Contrast: When a store gives something to someone for free, the person will feel obliged to pay back the favor, either by buying from the store or by advising others.
Community: When a group of people follow the same values, beliefs and interests, they form a society. The association follows similar trends and recommends a new idea or product to each other.
Social proof: To get positive feedback, online stores must prove that people buy and love their products. By encouraging people to comment and show their feedback, potential customers obtain the information they want and become real buyers.
Love: People trust on the advice of others. If a special product has many likes, the customer feels more confident and makes shopping more convenient.
A Brief about Social Business
Social Business is the direct purchase of goods and services from different social networks
Social trading models eliminate the negative points that lead to the abandonment of the entire shopping cart.
Three social networks Facebook, Instagram and Pinterest have introduced some features for social business.
Among the benefits of social business is being exposed to more potential customers, increasing feedback and recommendations on social networks and collecting useful information from clients' social networking habits.
By getting to know the audience, communicating with them, listening to them and recognizing effective solutions, online shopping of social business models can be increased through social business models.
The term social trade first used by Yahoo! It was used in November 2005.
Comments